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Read: Craving

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Why do we crave food when we're not hungry?  Why do we take that sip of alcohol or puff of smoke, when we know it is detrimental to our health?  Why are we unable to say "no" to certain behaviors that leave us unhappy in the end?  And, more importantly, how can we modify our brain and behavior to overcome these compulsions and lead happier, freer lives?

These questions, and more, are answered in the brand new book CRAVING: Why We Can't Seem to Get Enough by Omar Manejwala, M.D (Hazelden Publishing, 2013).


Sure, it's got a catchy title and attention-grabbing cover, but this book is packed with science, research, and useful insights about cravings.  Manejwala defines "craving" as a "strong desire that, if unfulfilled, produces a powerful physical and mental suffering" (p. 2).  Throughout the book, this definition is shown to include food cravings, nicotine cravings, shopping cravings, OCD, and addiction to alcohol and drugs.  As Chapter 1: Crav…